Glory Juice Co. expands beyond juice with new female ownership

Vancouver wellness brand Glory Juice Co. has been transformed under registered dietitian Diana Steele, adding in-house meals, ready-to-blend smoothies, functional sports nutrition and a zero-proof evening concept. The move underscores growing demand for plant-based, science-backed options that fit more of the day than traditional juice bars.

Why it matters: - Glory Juice Co. is broadening from cold-pressed juice into a full-day wellness brand with food, performance nutrition and alcohol-free evening offerings. - The shift reflects rising demand for plant-based, functional products that blend convenience, flavour and nutrition. - The company is positioning itself as a female-owned and led alternative to traditional wellness and nightlife spaces.

What happened: - Glory Juice Co. says it has entered a new phase under registered dietitian Diana Steele. - The Vancouver brand now offers in-house meals, Ready-to-Blend Smoothies, functional sports nutrition and evening zero-proof drinks. - Glory says the transformation keeps its original mission intact: helping people feel their best through real, nourishing food.

The details: - The menu now includes salads, wraps, breakfasts and grab-and-go meals made fresh daily in-house. - Glory Juice Co. continues to use locally sourced ingredients whenever possible. - The entire food menu is plant-based. - The menu also includes a wide range of gluten-free options. - Diana Steele developed the Ready-to-Blend Smoothie line using whole-food ingredients aimed at convenience without sacrificing nutrition or flavour. - Glory Juice Co. has been creating limited-edition smoothie collaborations with local creators tied to their stories, lifestyles and favourite flavours. - Diana Steele said the goal is to make nourishing choices "not only convenient, but the most enjoyable part of someone's day." - The company launched Glory Fuel, a functional sports nutrition line for athletes, fitness enthusiasts and active lifestyles. - Glory Fuel includes scientifically inspired juices and wellness shots designed to support energy, hydration, endurance, recovery and overall performance. - The company also launched Glory Rituals, an evening wellness concept in Vancouver built around zero-proof cocktails. - Glory Rituals uses functional botanicals, mushrooms, adaptogens and premium ingredients in its alcohol-free drinks.

Between the lines: - Glory Juice Co. is moving from a single-category juice business to a broader wellness platform. - The addition of evening, performance and meal occasions gives the brand more reasons for customers to visit throughout the day. - The push into zero-proof drinks taps into a shift away from traditional nightlife and toward social experiences centered on wellness and moderation. - The focus on evidence-based nutrition and culinary innovation helps differentiate the brand from lifestyle-only competitors.

What's next: - Glory Juice Co. is inviting longtime customers and first-time visitors to experience the updated brand. - The company plans to keep building around community, education and hospitality while expanding its functional food and beverage offerings. - The brand appears set to lean further into collaborations, plant-based menus and alcohol-free social experiences as the next stage of growth.